Why Digital Marketing Is Vital for Any Business

Monica Uprety
importance of digital marketing today

Being online is more vital than ever before, as we’re in the digital era. We live in a world where we use search engines, like Google, to look up anything we want and get answers within seconds. The same goes for shopping, finding local restaurants, cafes, etc. So if your business is not online, how will new customers ever find out about it? Even if you’re running a small business or a store only catering to people in your area, you still need to be present online.

It’s no doubt that the whole world is constantly browsing nowadays, and that’s exactly why digital marketing is important for all businesses, no matter how big or small.

The Role of Digital Marketing in the Modern World

These days, we are so fortunate to have social media and paid advertising options, because before 2010, business owners running stores and providing services weren’t able to market online. Instead, they had to pay huge amounts for the traditional forms of advertising - the radio, TV, local newspapers, magazines, and billboards.

Unfortunately, these promotional methods did not guarantee that their desired target audience would be reached. Rather, their advert would have been seen by random people passing by, and only in the exact time period the ad was placed. Who would see these billboards? Everyone who drove by. Who would watch your TV ad - anyone watching TV.  These individuals might not have necessarily needed your product. Imagine - all that money spent on advertising, and it may not have even resulted in new customers.

Importance of Digital Marketing in Today's Scenario: Guaranteed Target Audience

Now with digital marketing taking over traditional ways of advertising, it's not only much cheaper to reach out to a very wide audience, but you can also target your product to very specific groups and users - by age, occupation, gender, location, interests, and many other categories.

For example, my company is selling vegan-friendly and animal cruelty-free skin products. My target audience will most likely be females, aged 18-30, with an interest in organic and toxin-free skincare products. The majority of my users are active on Instagram, so I will be mainly using this platform. My product is currently only selling in the UK and France, so I want to target English and French speakers in those two countries. Unlike the traditional forms of advertising, it’s now guaranteed that your ads will reach your relevant target audience.

Importance of Remarketing in Digital Marketing: Reminding Users

Say I just went on your website and browsed your product, it’s not 100% certain that I, as the user, will come back to your site and purchase it. Therefore, you need to remind me in order to get me to come back. In the new digital era, every time I go on Facebook, Instagram, or any other websites which enable customized ads, your product can be following me. This means that I will constantly remember your business when browsing.

The best part? When I’m on Instagram scrolling my feed and I see your product through a sponsored ad, I can click it straight away and land on your site. Et voilà ! You’ve successfully converted a user into coming back to your site and (hopefully) purchasing your product.

Brand Awareness through Digital Marketing

Branding is vital for all businesses, as you need to get the name out there so people know who you are, what your business does, and what products you provide. Brands aren’t just selling products, they’re informing users about their company, values, and what defines them. Boosting brand awareness will not only scale up a business, but will also constantly attract new customers.

Placing digital marketing ads will enable users to start recognizing your brand, referring your brand to others (word of mouth marketing) and start buying from you. Once more people are aware of your brand, the more they can easily recognize it, thus, the more sales you will get.

Digital Marketing and Data Analytics: Advanced Analytics

You’ll need to analyze the performance of your online ads to see where there is room for improvement, whether your copywriting needs to be adapted or your target audience or group settings aren’t actually the correct ones. With Nanos performance marketing analytics, you can instantly see results and analyze the data of your sponsored ads:

  • How many users did you reach?
  • How many people clicked on your post?
  • Where are most of my users coming from?
  • How well did my ads perform?
  • Which age groups were the most engaging?

What’s more, Nanos will prioritize your best performing campaigns across your channels. For example, if your ad on Facebook only generates 50 leads, whereas your campaign on Instagram has over 500, our online marketing analytics will automatically favor Instagram to get you more leads! Nanos continuously monitors your campaign, and makes changes in real-time to deliver the best results possible, so your budget won’t be wasted on ads that aren’t performing as well.

How to Get Started with Digital Marketing

The need and importance of digital marketing are far too large to ignore nowadays. It’s a huge must, to get your business out there on the market and increase your turnover. Of course, it’s still possible to be online without creating any digital marketing ads, it does mean however that you would have to wait for your customers to come organically, and you could be waiting a while, especially if you don’t have SEO implemented throughout your site.

Your digital marketing efforts don't need to be expensive, with Nanos your budget can start from as little as $5! However, if you want your ad to be consistent and for your business to be visible online, start with a monthly budget of $150-300.

With Nanos, it’s very easy and simple to set up your ad campaigns. All you need to do is specify your product or service, who exactly you want to target the audience, and how much you want to spend. The rest, we take care of. Start advertising your business today!

If you don’t have your own website yet, no worries! You can create your own with Nanos free website builder.