SEO for Beginners: A Guide to Optimizing Your Website

06/09/2020
by
Monica Uprety
SEO for Beginners

This SEO for Beginners guide will introduce you to the concept of SEO and will explain how to optimize your website to increase traffic.

What is SEO?

SEO (Search Engine Optimization) is an important part of internet marketing. SEO’s main goal is to position your webpage to a higher position in a search engine, such as Google. In other words, it helps users find your websites more easily when searching on search engines. SEO are the keywords you place on your website, in order for users to find and land on your website. Whatever your business is selling, whether it be a product or software, you need to place these terms throughout your website to drive traffic.

Why is SEO important?

Without SEO, your website is almost non-existent to a search engine, therefore many people won’t be able to find your website. In short, you won’t have enough visitors landing on your site!

Your goal is always to be on the first page (even better: the first listing) of the search engine, so that you can keep increasing the number of visits to your site and boost your sales.

Let’s say I’m running a travel website in Switzerland. A traveler from abroad wants to visit Switzerland and is looking for a place to stay. This user wants to research accommodations and types in “Hotels in Switzerland” into the search engine. And not just hotels, they might be looking for a ski chalet, a holiday rental apartment or a B&B, or ski resorts in general. To be more specific, a ‘chalet in the mountains,’ ‘a house by the lake,’ ‘ski-in ski-out’ or ‘luxury chalet with hot tub or pool,’ and also in a certain town in Switzerland e.g. Zermatt, Crans Montana, Verbier. Without SEO, the site may only be visible on the first page of the results. Always use keywords specific to target your audience to get potential customers to click your page, and not only generalized keywords.

How to Do SEO for a Website

SEO isn’t the only key component to optimize a website, as you need to focus on other important aspects to boost your customer base.

1. Include SEO in Permalinks

The URL or link to your post is an important factor for readership. When you write a post title, a permanent link is automatically updated under the same title, but this may not be the best search term. For instance, you have written a post called “Eight Ways to Reach a Wider Audience and Increase Visibility to Your Blog” and its automatic URL is: /eight-ways-to-reach-a-wider-audience-and-increase-visibility-to-your-blog.html. Ask yourself this: what is the likelihood that someone will enter exactly these exact words? Change the name of the URL to what you would type in the search engine to look for such a post, for example, “how to increase traffic to your blog” or “blog tips to attract more users.”

2. Write High-Quality Content

Don’t forget, your content is what engages readers. Posts must have quality and be grammatically correct. For SEO, it’s important how long an article is. The more words you write, the more the search engine values your post. Each post should have a minimum of 300 words. Also, publish posts on a regular basis, as search engines will take this into account, that your site is active and frequently updated, and will place it higher on the search results.

3. Place SEO Keywords Throughout

Each blog post has different keywords. For this article, it is “SEO for Beginners”. These words should be in the title of the post, the URL, the first and last paragraph of the post, in the text throughout the post, and the names of images you show. As long as they don’t disrupt the flow of the article, put them in!

4. Hyperlink Your Existing Content

If the post you are currently writing is related to another post you’ve already written, link it! Always hyperlink your content to other posts and pages on your blog! This will enable users to discover more content and land on other pages on your site. Similar to writing long posts and updating regularly, Google’s algorithm will take note and prioritize your website on the search result.

5. Change the Names of Images

The names of your photos should not be IMG2437 (or worse 1.jpg, 2.jpg, etc.) Many people search based on images. By giving your photo a valid name, it will also appear when a search is made. By following these steps, you should see the difference in your site traffic within a few months!

If for some reason the image is unable to load, the browser will be left with the alt text, and it doesn’t look good if you didn’t bother to change the name.

6. Keyword Stuffing Is a Huge No!

Some individuals try to take advantage of the system by placing as many keywords as they can everywhere, a.k.a keyword stuffing. Contrary to what they believe, this tactic will not work and they will actually get penalized for it. Of course, keywords are important, but in a proper and consistent manner.

7. Increase Your Visibility with Huubsh

Huubsh has integrated SEO that works behind the scenes to boost your business on organic search results. It automatically adapts the content of your website so it's visible to your prospective customers within 24 hours from the launch. What’s more, if potential customers have questions, you can directly chat with them on the site. The best about registering your website on Huubsh? It’s absolutely free!

8. Promote Your Posts and Content

Once you’ve written awesome content, promote your posts to reach an even further audience. With Nanos, you can create ads on Facebook, Instagram, and Google in seconds, and specify your exact target audience. Decide how much you want to spend (our minimum requirement is $5) and how long your promotional efforts to last. An effective ad is just one click away!

SEO is key to drive traffic to your website and enable new users to discover your business. Boost your customer base with this SEO for beginners guide!