Sometimes controversial ads can generate a buzz and help to increase sales. In this case one of our customers used the Coronavirus to sell t-shirts (not so uncommon apparently https://teespring.com/search?q=coronavirus). The ad sparked up a conversation online that included both positive and negative comments, however, the customer was able to achieve a 5.11% click-through-rate (CTR), and an impressive return on ad spend (ROAS) of 1200% with a single campaign. This underlines one of the core principles of the selling process, give customers something they want, at the right time and at the right price.
With only $25 EUR they were able to drive 894 clicks to their t-shirt landing page.