Controversial ad = conversions

Sometimes controversial ads can generate a buzz and help to increase sales. In this case one of our customers used the Coronavirus to sell t-shirts (not so uncommon apparently https://teespring.com/search?q=coronavirus). The ad sparked up a conversation online that included both positive and negative comments, however, the customer was able to achieve a 5.11% click-through-rate (CTR), and an impressive return on ad spend (ROAS) of 1200% with a single campaign. This underlines one of the core principles of the selling process, give customers something they want, at the right time and at the right price.

BREAKTHROUGH RESULTS

With only $25 EUR they were able to drive 894 clicks to their t-shirt landing page.