Insights & guides.
Tips, tutorials, and insights on digital marketing, AI-powered advertising, and growing your business online.
AI SEO: 7 areas where AI can help optimizing your website now (update 2023).
AI SEO: 7 areas where AI c...
How To Master SEO Keyword Research: 7 Proven Steps To Success!
How To Do SEO Keyword Rese...
PPC for Beginners: 5 Questions Answered
PPC for beginners: 5 questions answered. The fastest way to acquire traffic is paid traffic. Even if the PPC (Pay Per Click) world looks scary for beginners, there's nothing to be afraid of. Paid t...
Nanos Optimization Feature #1: Keywords and Interests Optimization
Nanos Optimization Feature #1: Keywords, Interests, and Bid Optimization We have explained before why Nanos is a great Facebook Ads alternative. Nanos is a highly intelligent campaign creation and ...
Choosing The Right Audience For Your Ad With Nanos
Choosing the right audience for your advertising campaign is one of the most important steps in the process. You want to make sure your ad is seen by those who are willing to pay for your product o...
Create a Business Profile on Nanos & Promote Your Business Online
Create a Business Profile on Nanos & Promote Your Business Online You are aware of the importance of paid marketing in getting more customers and increasing sales. Now you are ready to promote your...
AI In Marketing: Understanding The AI Behind Nanos
AI in Marketing: Understanding the AI behind Nanos Is AI an unfamiliar concept for you? Do you have doubts on whether AI can be beneficial to your ad campaign? AI in marketing is a fairly new conce...
5 Things That Make a Good Digital Ad — With Digital Advertising Examples
5 Things That Make a Good Digital Ad — With Digital Advertising Examples What is a digital ad? What makes a good digital ad? How can I use digital ads to make my business stand out? A digital ad is...
7 Simple Ways To Understand If Your Nanos Traffic Campaign Is Working Well | Beginner’s Guide
7 Simple Ways To Understand If Your Nanos Traffic Campaign Is Working Well | Beginner’s Guide When you place a campaign on Nanos, our technology optimizes all the important aspects of your campaign...
Connecting Your Facebook Business Page To Nanos
Connecting Your Facebook Business Page To Nanos You are ready to promote your business online and want to try out Nanos. The good news is, you don’t necessarily need a Facebook Business Page to adv...
What Is a Click-Through Rate, Why It Matters and How To Improve It – With Examples
CTR is a metric that is very important in paid advertising. Measuring metrics is a way to see if your efforts are working towards reaching your objectives. It might be that a high CTR doesn't lead ...
Instagram 101: Ad Sizes and Placements on Instagram
Instagram 101: Ad Sizes and Placements on Instagram With the number of monthly active users reaching 928 million people, Instagram is moving forward to emerge as the modern dynamic platform for any...
Keyword Research 101 – Finding Keywords Everywhere
Keyword Research 101 – Finding Keywords Everywhere You have a topic in mind that you want to write about, what is the next step? From an SEO point of view, doing research on keywords before creatin...
Mastering Marketing Metrics! An Introduction.
Mastering Marketing Metrics! An Introduction. Each and every business, big or small, has its own goals defined in an extensive business plan. Setting goals is important for business growth and deve...
How To Create An Effective Ad For Real Estate
How To Create An Effective Ad For Real Estate Are you looking to sell your house? Maybe you work as a real estate agent and want to attract more people to your agency. Maybe you have a difficult re...
Facebook Creator Studio – Why You Should Use It
Facebook Creator Studio With the evolution of the Internet, social media management platforms became really popular. It's a good way for businesses to centralize their content and analyze their eff...
Creating a Campaign With Nanos AI
Creating a Campaign With Nanos AI There is a lot of debate surrounding marketing campaigns. You have seen how omnichannel retailing provides significant benefits and sustains profitable revenue gro...
SEO With WordPress: 10 Amazing Hacks to Boost Organic Traffic
WordPress powers nearly a third of all websites and is the most preferred website builder available for free. 64% of organic traffic comes from search and an organic approach enables you to create ...
How To Create An Effective Ad For Your Shoe Company
How to create an effective ad for your shoe company Like cars, shoes have become status symbols. They’re increasingly unique, and you can even personalize them now. If you own a shoe company or bra...
How To Create An Effective Ad For Your Fitness Business
How To Create An Effective Ad For Your Fitness Business Some might think a fitness business markets itself. Sure, there will always be the gym rats that go religiously, rain or shine, but that’s ha...
Facebook Ads Manager
The Facebook Business Manager has become a primary tool available to all pages. The Facebook Business and ads Manager manages ads and pages. Coupled with in-depth features like pixel (Ads Manager),...
Advertising vs. Marketing – What Sets Them Apart?
Understand and create a more comprehensive, wholesome approach to all advertising that comes under a wider umbrella of marketing and pick the most relevant channels.
What Social Media Platforms Does Your Business Need?
The online space is ever-changing and it’s hard to keep up. We understand that. This is why it’s more important than ever to understand the advice of experts in this field, to minimize time lost in...
Boosting Revenues With AI Technology
AI adoption is ramping up quickly with an estimated global retail spend of $7.3 billion per year by 2022, according to Juniper Research. The presence of AI technology in the retail industry goes be...
Acing User Search Intent
Search engines increasingly focus on finding out the intention of the user which basically translates to search engines trying to give you what you want by first understanding. Organizations want t...
Understanding Consumer Needs
Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty. Some businesses base their selling efforts on guesswork and int...
The #Decoding of the #Hashtag
Using Hashtags is not rocket science, but an art that has grown over time as a popular marketing tool for most brands, marketers, and content creators. To streamline the entire process of Hashtaggi...
A/B Testing: The Method To Test Your Campaign
In the online world, the number of visitors to your website equals the number of opportunities you have to expand your business. Businesses want visitors to take action (also called conversion) on ...
All About Retargeting With Facebook Ads
By utilizing Facebook ad retargeting, you’ll be able to improve revenue by utilizing potential customers who if are not already familiar with your product get reminded of what they’re missing out o...
The Importance of Test and Learn in Marketing
The importance of test and learn in marketing Data-driven digital marketing has grown to become an aspirational principle for organizations with a continued increase in global media spending (at $6...
How To Optimize Your Digital Ad Campaign
Marketing smarter implies forming the best content that will excite your audience. Advertising can be an expensive and a high-stakes venture. Exceptional ads promote your brand, garner your audienc...
Advertising 101: Is Advertising a Fixed Cost?
For eleven consecutive years, a couple of surveys conducted by CMO Survey among the CMOs revealed: almost all or most top marketers admitted to increasing their marketing spend with every passing y...
3 Tips to Improve Digital Marketing ROI
Just as it would be done with traditional marketing, measuring the ROI is an important way to determine what’s successful and what is failing or needs further attention. Without the analytics, pour...
3 Tricks to get a Lower CPM on your Facebook Ad Campaign
Advertising on Facebook is one of the best ways to give your business maximum exposure. Being the largest and most active social media platform of today, it’s easy to say that it can also end up ea...
How To Create An Effective Ad For Your Food Product
Creating ads for the food industry can be both fun and hard work. Though food photography and marketing may seem a breeze, it is truly a talent. Marketing in this industry extends beyond just havin...
The Facebook and Google Monopoly
The predicament in recent years is that Internet Giant, Google has acquired several advertising businesses. Google now controls not merely the search of websites online but also most of the adverti...
Data Protection is Changing the Realm of Digital Marketing
By taking necessary security steps, international e-commerce companies can make sure that they not only comply with new privacy regulations, but also build trust with customers on a global level.
Digital Marketing Courses: How To Choose The Right One
Digital marketing has been on the rise – no doubt about it. As parts of our lives – especially our work lives – become digitized, more people are interested in digital marketing and particularly in...
Ad Attribution – How To Understand If Your Campaign Is Working
Ad attribution models are a great way to understand the effectiveness of your campaign. Getting a reasonable return on investment (ROI), is the dream of every marketing campaign manager. For smalle...
Understanding Facebook Targeting & What Makes It So Powerful
With over 1 billion daily active users on Facebook, it’s important for businesses to not only realize the power this social media platform has, but to also learn how to harness it’s limitless poten...
Why Do Companies Need Digital Advertising?
In the past, businesses relied on newspapers, magazines, radio, cable TV, and billboard ads to grab attention and sell their products. Today, digital advertising surpasses traditional forms and is ...
Social Media For Business: How Does Social Media Impact Business Growth?
There’s no denying now, especially that we’re in 2021, whether or not social media is important and affects businesses regardless of which sector they are in. Let's look at how it impacts growth, p...
SEO for Beginners: 10 Steps to Optimizing Your Website Now (2025 Update)
Did you know that around 64% of organic traffic comes from search? Only ca. 10% comes from social media. To successfully build a digital marketing strategy, you have to master search engines. This ...
How Does AI Marketing Give You Added Leverage?
In the digital marketing world, AI is somewhat different. It’s used to bridge the gap between analytics and how strategies are used and executed. As a matter of fact, 72 percent of marketers interv...
How To Create An Effective Ad For Your Video Production Company
How to create an effective ad for your video production company Video production companies are a great example of a niche business. Not everyone uses video production services and those who do use ...
7 Tips for E-Commerce Personalization
Gartner predicts a 15% boost in profits by 2020 for those businesses which successfully integrate personalization in e-commerce. Yet, only seven percent of organizations cited personalization as th...
Time To Go Mobile! Create A Mobile-First Strategy
Mobile isn’t just another silo or channel. Instead, it is an all-encompassing catalyst for applications, virtual reality, artificial intelligence, and other future innovations. If you want to creat...
Successfully Implementing Stages Of The Marketing Funnel
The conversion funnel is an ongoing cycle. Marketing funnels are powerful tools you should be using to grow your business. The process is always shifting and your conversations with your customers ...
3 Advantages of a Marketing Funnel
Marketing funnels are extremely beneficial to your business. A structured marketing plan coupled with metrics analysis aligned to the various stages of the funnel allows you to fine-tune your marke...
What Is A Marketing Funnel And Why Is It Important
There is a lot of debate surrounding marketing funnels — from who owns it, be it marketing or sales, to whether or not it’s still relevant to today’s consumer buying process. A marketing funnel is ...
5 Reasons To Work Your Social Media Marketing Strategy Now!
Since the boom of MySpace’s around 2004, social media has maintained a significant upward trend. The number of social media users globally is expected to hit 4.41 billion by 2025.
How To Create an Effective Ad for Your Law Firm or Legal Business
Letting people know about your law firm or legal business is as essential to your success as the skills you bring to the courtroom. Getting clients to use your services can be a daunting task, espe...
How To Create An Effective Ad For Your Pet Based Business or Pet Shop
According to Bloomberg, Puppy adoption rates have risen 50-100 per cent in 2020. Social media platforms are a significant way for pet shop owners to personalize ads based on data about the viewer a...
How To Establish a Successful eCommerce Strategy?
Forecasts by Statista predict that by 2021, sales made via mobiles will reach 54% of all sales. This would be as much as $659 billion! Here are our seven tips on developing a foolproof eCommerce st...
6 Advantages of eCommerce
eCommerce as a whole overcomes geographical barriers while making products easier to discover and purchase, which enables businesses to sell at a scale that’s impossible with a traditional store. H...
What is eCommerce? – Retail Market with a 200% growth rate!
eCommerce is mainly addressed to the trading of goods or services, the concept has expanded to include a wide range of economic activities. Especially with the recent pandemic ordinances requiring ...
How To Create An Effective Ad For Your Bar or Nightclub
There is a lot that goes into making your venue the “hottest” nightclub or the bar with the “best drinks” in town. You need to have great drinks, high-quality staff, and word of mouth to keep peopl...
The Benefits Of Omnichannel Retailing
For a decade, the market has vied to win the loyalty of millennial shoppers. Now, a new segment has arisen. Marketers have set their sights on winning the hearts of Generation Z shoppers. Approxima...
15 Great Marketing Tools for Small Businesses in 2024
As your business growth depends on you, you will need to think about how to reach customers and create awareness around your brand. It’s not the easiest task, especially if you don’t have marketing...
The Only Advertising Tool You Need For Your Small Business
Digital advertising is vital to any business that wants to succeed in this digital age. As more and more small businesses are going from brick-and-mortar to online, an online marketing tool can be ...
How To Create A More Effective Ad For Your Catering Business
The catering industry can be tough and competitive. Online advertising can help you find your dream clients and put you ahead of your competitors. Here is our expert advice for effective advertisin...
The Fundamentals of a Great Marketing Strategy
Having a good marketing strategy is vital for any business – big or small, it doesn’t matter. There are different ways to create a great marketing strategy for your business and products. The basis...
How To Create an Effective Ad For Your Beauty Product or Brand
Beauty products are a designer’s dream. You get to be creative and have a little more freedom than in most other industries. Showcasing a beauty product or brand with high level, visually appealing...
6 Successful Ways To Communicate With Your Audience
No business succeeds without customers. And to attract customers it's important to find ways to communicate effectively with them. As digital channels become the first choice for advertising, selli...
Your Facebook Ads Alternative Is Called Nanos
Your Facebook Ads alternative is called Nanos Social media is a crucial element of any marketing strategy. You can use it to create organic content, but also to target your customers further throug...
5 Digital Marketing Trends for 2021
Digital Marketing Trends for 2021 2021 is finally here. So, we’re bringing you the best digital marketing trends for 2021. Haven’t incorporated a digital marketing strategy for your small business ...
How To Create An Effective Ad For A Medical Business
The medical industry is a small niche when it comes to advertising. To create effective medical business advertising, you must target the relevant audience such as pharmaceutical, general practice,...
How To Create an Effective Ad For Your Video Game or Gaming Company
Video gaming is a multi-billion dollar industry that is clearly still growing. As a new game or gaming company, this makes it increasingly difficult to break into the gaming community. But optimize...
New Opportunities for Car Dealerships – Invest In Digital Marketing
Covid-19 and the global pandemic are showing business owners how important the digital space is. It is no different for the automotive industry and car dealerships. In times like these, it is essen...
Christmas 2020 Cancelled? No, It’s Gone Digital
If we had to describe 2020 in one word, it would probably be Covid. And what a year it has been! As we approach the end of the year, we approach Christmas 2020 and the holidays—one of the most impo...
How To Create An Effective Ad For Your Pest Control Business
Pest control can be a lucrative business. Commercial buildings, offices and homes all use this service. So, how do you set up effective ads to gain new customers? We’ve got a few tips on how to mak...
How To Create An Effective Ad For Your Carpet Cleaning Business
Carpet cleaning is something that every household will eventually need and use at some point. Although it is a much-needed service, not everyone will find your business on their own. How do we solv...
How To Create An Effective Ad For Your Retail Business
Creating an effective ad for your retail business can give your existing clients buying opportunities, bring in new clients, and build your brand image. We would like to give you a few tips on how ...
How To Create An Effective Ad For Your Car Dealership or Car Products Business
The car dealership and products industry are highly competitive. An effective ad can make you stand out from the competition. High-quality visuals The importance of visually appealing ads when tryi...
How To Create An Effective Ad For Your Furniture Business
You have taken the time to create custom furniture, or maybe you own a furniture warehouse selling other brands, either way, you will need advertising to get those customers in the door. Digital ad...
The Future Looks Digital – How COVID-19 is Impacting Ecommerce
As COVID-19 advances throughout the world, many businesses continue to suffer. But what about online businesses, how are they doing? Before the pandemic, small and medium-size businesses (SMEs) mad...
Read Me First! Launching Your First Campaign With Nanos
Digital Marketing is not rocket science, but there are a few things you should know before launching your first campaign with Nanos! Ad guidelines for Google, Facebook, and Instagram What you can’t...
How To Create An Effective Ad For Your eBook or Book
Creating an ebook, or any book for that matter, is a lot of work. From the writing and the tons of edits, to the effort you spend in research, it takes up a sizable portion of your time. When an au...
How To Create An Effective Ad For Your Wedding Business
The wedding planning industry can be one of the most cutthroat industries out there. Most couples take up to a year before they officially choose a venue or wedding planner. If you are in the weddi...
How To Create An Effective Ad For Your E-commerce Business
If you have an e-commerce business and have noticed your ads are not performing, you are in the right place. Here are a few tips on how you can create an ad campaign that will help you generate new...
Why Isn't My Ad Campaign Performing Well?
You’ve created your campaign, launched your ads, and are waiting for potential customers to visit your website. But your ad campaign is not performing as you’ve hoped, and you are wondering what co...
How Nanos' AI Benefits My Ad Campaign
If you are new to Nanos, you are probably wondering what exactly Nanos' AI can do for your ad campaign. Or, why don't I just go directly to Google or Facebook and do it myself, or hire a traditiona...
How To Create An Effective Ad For Your Fashion Brand or Accessory Business
Properly placed and well-executed ads are one of the more important online marketing tools that can be utilized when you have a fashion brand or fashion accessory business. Digital ads can increase...
How To Create An Effective Ad For Your Service-Based Business
When you are running a service-based business it can seem hard to make yourself stand out among the competition. When it comes to online advertising, using the proper visuals, and correct copywriti...
How To Create An Effective Ad For Your Training Course
If you are in the training course business, you already know that advertising for such a specific niche can be confusing and, if not done properly, a waste of money. There are specific things you c...
How To Create An Effective Ad For Your Restaurant
In America alone, on average, 13,000 new restaurants open every year. That statistic – coupled with the many existing restaurants out there that have loyal fan bases – can make it hard for a new re...
Why Nanos Is a Swiss-Made Product
Many of our new clients or soon-to-be partners ask us often: Why is Nanos a Swiss-made product? There is strong reasoning behind why Nanos was originally conceived in Switzerland, and also why it i...
AI Takes Over Ad Creativity
How AI Benefits your Campaign Paid performance marketing is a true art, and one has to be experienced enough to make the right assumptions from the start. Usually, no one wants to spend too much mo...
Top 10 Marketing Mistakes to Avoid
Marketing is important, as it’s what attracts new customers to your business. However, sometimes your promotion efforts may have the reverse effects. Instead of advertising your business, you may a...
I Would Like To Test Nanos And Spend $50, Which Platforms Should I Advertise On?
You are about to start using Nanos and are not yet fully convinced if it is right for you. Choosing platforms to advertise on is an important step in digital marketing. Wondering how it can help yo...
Why Digital Marketing Is Vital for Any Business
Being online is more vital than ever before, as we’re in the digital era. We live in a world where we use search engines, like Google, to look up anything we want and get answers within seconds. Th...
What Does Nanos Mean Exactly and How We Chose Our Logo
Nanos are the smallest particles in physics, and we thought it would be a great metaphor as Nanos simplifies advertising. Nanos was created to be used by pretty much anyone- small businesses, freel...
Co-founders Affairs: Choose Your Partner Wisely
Think of how much time you spend with your life partner. And now compare that with the time you spend with your colleagues at work. Now imagine, how painful, awkward, and unpredictable splitting up...
How to Handle Work-Related Stress
It's still an open question when I was more stressed – now, while running a relatively small machine learning startup with just 10 techies and over 30 international sales partners, or in the past –...
How to Do Testimonials for Your Business
Here’s a story about the most chameleonic man marketing has ever seen A few days ago whilst analyzing Nanos.ai competitors I found a review paired with a weirdly familiar picture. I was quite sure ...
How Much Should You Spend On Advertising?
The first time running an advertising campaign can be a daunting and time-consuming task for any business owner. From trying to run ads on multiple platforms, which also means creating new accounts...
How to Create an Effective Ad for Facebook and Google
It all started with Mad Men... Creating compelling ads, twisting consumers’ minds, selling. But we are not in that era anymore. The digital revolution brought us so many chances to be visible onli...
$10,000 Monthly Salary for an In-House Intern. Are You Kidding Me?
My dev team is all-remote Tech talent will continue to be in high demand and salaries are set to grow for the next 20 years, worldwide. Sending your child to a coding school or to a computer scienc...
Why I Always Leave Tips at a Restaurant
Managing a restaurant is very similar to managing a startup. For those who are at the beginning of their entrepreneurial journey, I’d suggest testing your own endurance one day by helping out in a ...
To Hire or Not to Hire
How many hours can you afford to spend on a single candidate while deciding to hire or not to hire? It’s no secret that job interviews are time consuming for all parties involved. Yet, I’m happy to...
What’s It Like to Be a Female CEO?
I get asked a lot, "What's it like to be a female CEO?" The answer is not easy: I don’t have much to compare, I’ve never been a male CEO! During my corporate research job I was very driven to bring...
What Is a Tech Company?
As a CEO of a tech startup, I receive a lot of introductions from other startup companies, who also claim to be in tech. In my own humble opinion, if your company is building apps, or provide softw...
Small & Consistent vs. Big & Random
Small & Consistent vs. Big & Random I am a big fan of taking small steps. In my opinion, small steps taken towards any goal are smarter than large, bold moves. I’m also a firm believer that the uni...
Marketing Is Not Science
Online Marketing Can Be Confusing Understanding how online marketing really works could take years. However, it could also be very successful at first try, should all the right ingredients of the s...
Our Investors Have a Close Relationship with Us. Here’s Why
We have just finished a very successful two-day retreat in Tirol with our investors. Yes, you read that right! Our investors enjoy hanging out with us on a regular basis, so we can discuss and brai...
Pseudo Important People
Managing an international startup company is a lot of fun, you get to travel a lot and inevitably get to observe tons of very interesting people. I usually travel economy but due to my previous hig...
The Dual Nature of Digital Marketing
At first glance, digital marketing seems simple: It is now relatively easy to establish a professional looking web presence using user-friendly tools. The cost of entry to online advertising platfo...
Why Nanos Was Created
Why Nanos was created Let me tell you a little bit about why Nanos was created. I was always driven by this romantic idea that anyone should be able to advertise online. A flower shop owner next do...
Small Is Beautiful
I am by nature, a loyal and conservative person. I always go to the same grocery store, hairdresser, carwash, esthetician. You get the idea. I tend to avoid big chains whenever possible. If and whe...
Going the Distance
Ever since childhood and throughout my life, I have been told many times that I was a late bloomer and that I could do better with my performance in whatever it was I was lacking. This can of cours...
30 Post Ideas to Grow Your Social Media Following
It’s a great time to start filling your social media scheduling calendar. If you don’t have any ideas on how to grow your social media following, stay with us! Social media contains three types of ...
5 Great Photography Tips for Small Business Owners
With good images, you can showcase your business, products, or services in an appealing way. If you’re a business owner and you’re new to the world of photography it might not be so easy to take gr...
How to Write Awesome Blog Posts People Will Actually Read
A new statistic shows that only 20% of readers read a post’s full content. For that reason, we bring you 8 tips on how to write an amazing blog post that people will actually read: Plan ahead Blogg...
How to Invest in Your Small Business – Maximize Profit with 5 Easy Tips
Before you get started investing in your small business you need to ask yourself two questions – “How much money can I invest?” and “What is my goal?” If you have your budget ready and you know you...
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